aTVfest premieres Adult Swim IDs created by SCAD students

FEB. 6, 2017 · BY RAMSAY HORN

Filling any empty chair, floor or wall space available, the aTVfest crowd packed the SCAD Digital Media Center for the world premiere of the SCAD student-created Adult Swim network IDs. Short form animations that run throughout programming, Adult Swim IDs are different from other networks' IDs in that they don't rely on show content for reinforcing the brand and promoting various programs. Artists are given free reign to make their Adult Swim IDs true works of art. Which is exactly what SCAD students working in the SCAD Collaborative Learning Center did.

"I generally have to say to new artists several times that when we say 'whatever you want' we mean, really, you can do whatever you want. Bring us something you've been dying to work on," said Chris Hartley, vice president of on-air production at Adult Swim during the aTVfest animated panel.

Through the CLC, students and faculty partner with the world's most recognizable companies and organizations to conceptualize and create revolutionary design solutions, including advertising campaigns, user experiences and prototype plans. 

Now in its second installment, this year's Adult Swim SCAD CLC partnership brought together 17 hand-selected animation, illustration and motion media students for a 10-week project to create six unique and compelling network IDs, mentored by the Adult Swim on-air executives. 

At the start of their CLC journey, the students were asked to answer one question: "How does one market in a surprising way to today's audience, who are over-saturated with marketing?"

Creating a captive audience is like swimming upstream. Yet for more than a decade, Adult Swim has been #1 in basic cable with young adults. SCAD CLC students were privileged to learn from the inside how Adult Swim maintains and grows their avid audience.

SCAD alumnus and Adult Swim/Cartoon Network vice president and creative director on-air, Jason DeMarco (B.F.A., film/video production, 1996) and Hartley joined four talented SCAD CLC students on stage to discuss how Adult Swim has stayed at the forefront by constantly innovating and capitalizing on numerous non-traditional ways of viewing programming.

The takeaway: Adult Swim embraces viewers who play and communicate with Adult Swim and with each other, generating a more immersive fan experience.

Following the world premiere at SCAD's fifth annual aTVfest, the student's network IDs are now viewable on Adult Swim's YouTube channel and will soon air on national television. 

Links:

Toonami: Welcome Back
Blacklight Zone
Buzzkill
Chase Ventures
Demonic Toilet
A Dish Best Served Pickled

Original post:

https://www.scad.edu/blog/atvfest-premieres-adult-swim-ids-created-scad-students

SCAD FASH: A journey through 200 years of fashion accessories

OCT. 28, 2016 · BY RAMSAY HORN

At the front entrance of SCAD FASH Museum of Fashion + Film in Atlanta, white-coat-clad student docents are eager to lead guests through the experience of the museum’s newest exhibition: a journey through 200 years of fashion. Now on display through January 29th, 2017, "Embellished: Adornment Through the Ages," is a chronicle of European and American fashion represented by hats, accessories and curios. It is the first SCAD FASH exhibition to focus exclusively on the evolution of fashion.

Guests begin their tour through the mysterious and romantically lit hallway, leading to the prominent display of the exhibition’s first piece: an Yves Saint Laurent rooster feather bolero jacket, circa 1970. From there, guests wind through a survey of adornment, from the lavish embellishments of the mid-18th century and the Belle Époque, to the sophisticated elegance of the years during and following the world wars.

Mystically lit to give each piece the illusion of suspension, headwear — such as a 1830s Florentine high drawn straw bonnet, a 1920s felt helmet cloche with silk embroidery and an early 20th century military felucca hat — are featured with a host of other accessories.

Interchangeable shoe buckles from the early 1700s, ornate parasols and a finger stretcher for shaping leather gloves catch the eye while strolling through the ages. Vintage magazines, a miniature fashion doll and numerous other historically significant pieces from the SCAD Permanent Collection complement these treasures, providing extensive insight into economic, cultural and political fashion history.

In addition to the captivating array of styles by Italian designer Elsa Schiaparelli, the House of Balenciaga, and French fashion icon Christian Dior, nearly all of the items on view appear courtesy of world-renowned Italian fashion professor and collector Raffaello Piraino.

This momentous exhibition marks the U.S. debut of selected pieces from the legendary Raffaello Piraino Collection. Housed in Palermo, Italy, the collection consists of more than 5,000 ornate garments and accessories that belonged to the Sicilian aristocracy and bourgeoisie.

"Embellished: Adornment Through the Ages" is curated by Rafael Gomes, SCAD director of fashion exhibitions, with assistance from Luca Lo Sicco, SCAD professor of fashion marketing and management. Admission to the museum is free for museum members, and all SCAD students, faculty, staff with a SCAD CARD. Open to the public with the cost of museum admission.

Original post:

http://www.scad.edu/blog/scad-fash-journey-through-200-years-fashion-accessories

Round-the-clock art: Generate at SCAD Atlanta

SEP. 29, 2016 · BY RAMSAY HORN

Generate, SCAD’s professor-led 24-hour art competition, opens the third floor of SCAD Atlanta to students this Friday for its 10th annual event!

What began a decade ago with 14 sequential art students challenged to complete a comic book in 24 hours has grown into a multi-disciplinary event encompassing nine challenges and more than 200 SCAD students.

“This event really speaks to the spirit of SCAD and its dedication to collaboration,” says associate dean Denise Smith. “Challenges are not restricted by major and students are encouraged to get outside of their comfort zone. The students dedicate 24 hours to collaborating and resolving design problems. The result is always amazing work.”

Generate will be the first big SCAD Atlanta event for many first-year students, and highly anticipated by returning Bees. This year’s competition categories include animation, drawing, illustration, interactive design and game development, motion media, sequential art, visual effects and writing.

Graphic design events will include the Atlanta premiere of the documentary DESIGN DISRUPTORS. For more information, visit the SCAD Atlanta Graphic Design blog.

Generate begins promptly at 10 a.m. on Friday, September 30, concluding the following morning at 10 a.m. Students are asked to bring their SCAD Card and art supplies. Coffee and snacks will be provided. There will be prizes and giveaways for those who complete their challenge.

The Challenges

ALL:  Hard Rock Café Banner Design Challenge

Hard Rock Café Atlanta is challenging SCAD students to design an event banner to be used at local food festivals and other off-site activities.

  • Location: 375
  • Faculty Contact: Prof. Rick Lovell

ANIM:  Animated Short Challenge

Students will work in teams and alongside professional creative leads to design a pitch for an animated short segment including character designs, storyboards and a treatment. Sponsored by The DVI Group.

  • Location: 339 & 340
  • Faculty: Prof. Matt Maloney

DRAW: The Marksmen – SCAD Atlanta Drawing Club Mural Challenge

The Marksmen will be working together, and with any other interested students, to complete a large scale mural on paper throughout the duration of Generate.

  • Location: 308
  • Faculty: Prof. Carl Linstrum

ILLU: ArtGuitar Challenge

Illustration students are challenged to create artwork for ArtGuitar. One grand prize winner will receive a custom Fender Telecaster! Sponsored by ArtGuitar and Binders.

  • Location: 372 & 373
  • Faculty: Prof. Rick Lovell

ITGM: Tabletop Miniature Terrain Building Challenge

Students will build and paint miniature terrain, buildings and props for a tabletop game.

  • Location: 374
  • Faculty: Prof. Chris Dodson

MOME: Open Studio Night Motion Media Challenge

Students will brand the identity for the motion media portion of Open Studio Night. Liane St. Clair, designer for Turner Studios and SCAD alumna, will assist students during the challenge.

  • Location: 338
  • Faculty: Prof. Christina Maloney

SEQA: Comic Book Challenge

Create a 24-page black-and-white comic in 24 hours – content is up to you! Based on the challenge created by cartoonist Scott McCloud. Sponsored by Oni Press, IDW Publishing, and Epson.

  • Location: 341 & 342
  • Faculty: Prof. Pat Quinn

VSFX: Visual Effects Challenge

Students will create a visual effects shot or set. Work must incorporate an FX animation created in Houdini. Sponsored by SideFX and The Mill.

  • Location: Homework Lab
  • Faculty: Prof. Virginia Wissler and Prof. Clarke Stallworth

WRIT: Writing Challenge

Write a publishable piece in less than 24 hours. Writers have the opportunity to see their work published in the Ivy Hall Review.

  • Location: 316
  • Faculty: Prof. Chris Bundy and Prof. Darby Sanders

Generate is open to all students. For more information, visit the Generate blog.

Original post:

http://www.scad.edu/blog/generate-contest-10th-anniversary-scad-atlanta